Building a Consumer-Driven Dream Team
Jan. 21, 2021 • Webinar 2pm ET
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For consumer brands shifting to direct-to-consumer, every customer touchpoint is important. Will the moment advance the buyer’s journey and result in a sale? Does the experience advance brand value, trust, and loyalty?
The effects of the pandemic have made today’s stakes even higher. To maintain an edge in a rapidly evolving market, retailers rely on their data, digital, and media teams like never before to deliver personalized, end-to-end experiences that attract and retain increasingly savvy shoppers. This webinar examines how a top retailer built a team that:
- Drives consumer awareness through promotions and loyalty programs
- Aligns in-store and online shopping experiences
- Transforms the buyer’s journey with technical ingenuity