3 Vulnerabilities of Location-Based Marketing Data
Jan. 20, 2021 • Webinar 2pm ET
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The ever-changing expectations of consumers and the increased importance of personalized customer experiences has led to a growing interest in Location-Based Marketing (LBM). LBM bridges the gap between e-commerce and in-store customer behavior, enabling retailers to connect their online marketing with actual in-store outcomes.
Join us as we examine three common LBM vulnerabilities and how they could misdirect your marketing efforts, including:
- Questionable data accuracy and quality
- The impact of false negatives and false positives
- The ability to scale